Leviathans wrote:You never said what one you voted for though

#6. It was a tough choice between that one and #2 though.
The first time I saw the lineup of banners, 2 and 6 immediately caught my attention. And I immediately knew those are exactly what we need.
No offense to the current favorite (#4), it's a very nice banner but it doesn't stand out. If we would use this banner as advertisement on a site, I'm afraid people wouldn't notice it - a good banner is something that immediately catches a person their eye, which - in my opinion - isn't the case with that one. It also has no actual pictures of what we offer (no visual proof of what's written on the banner) and I doubt anyone would take the time to read that much text. The text is also too small, on a 15" laptop screen with 1920 x 1080 resolution (which I use), it's barely readable.
At university, we took classes where they taught us what's important about a great presentation - that applies to powerpoints, websites and banners as well. A few clear pictures and a few keywords, that's the best thing from a marketing perspective. And that's exactly what #2 and #6 have.