Mvpranger wrote: ↑Fri Sep 09, 2022 4:23 pm
@Sorazery Dont care, yeat album is mid asf
Yeat achieved viral success online through platforms such as TikTok in 2021.[4][9] Writing for Pitchfork, Mano Sundaresan commented "Cutting his teeth in the influential online rap collective Slayworld over the last few years, Yeat was always a little stranger than his peers, and consequently cast as a minor figure. But in 2021, his surrealist bent became his superpower."[10] Yeat's music began to gain traction online following his 4L mixtape, which was released June 11, 2021.[4][11] The 4L project notably included "Sorry Bout That" and "Money Twërk".[11]
In August 2021, he released the EP Trëndi which had increased success with "Mad Bout That" and "Fukit".[4] Also in August 2021, a snippet of his song "Gët Busy" went viral online, attracting considerable media and fan attention upon its release.[12] The song was particularly cited by media outlets for its line: "this song already was turnt but here's a bell", which was immediately followed by the ringing of church bells (which are often incorporated into his songs).[12][13] Fellow rappers Drake and Lil Yachty also referenced the line.[11]
On September 10, 2021, Yeat released his album Up 2 Më through a one-album deal with Interscope Records.[14] The album received generally positive reception from music reviewers.[11][9][13] After this Interscope deal ended, Yeat had fulfilled a promise he made to Zack Bia, signing to the latter's Field Trip Recordings and Conor Ambrose's Listen To The Kids in a joint venture with Geffen Records and Interscope Records.[15]
On January 22, 2022, Up 2 Më made its debut on the Billboard 200, reaching number 183.[16] Also in January 2022, Yeat announced a release date for his next album 2 Alivë for mid-February.[17] His song "U Could Tëll" was featured in the Euphoria episode "You Who Cannot See, Think of Those Who Can", which premiered in February.[18]
He released the single "Still Countin" on February 11, 2022, alongside a music video directed by Cole Bennett.[19] On February 18, 2022, Yeat released his debut album 2 Alivë through Geffen Records, Interscope Records, Field Trip Recordings, Listen To The Kids and Twizzy Rich.[20] It debuted at number 6 on the Billboard 200 with around 36,000 units sold, making for his highest charting project.[21] On April 1, 2022, the deluxe version of 2 Alivë titled 2 Alivë (Geëk Pack) was released.[22] On April 29, 2022, he released a single with Internet Money Records titled "No Handoutz".[23]
Yeat was also commissioned to create a song for a Lyrical Lemonade-produced trailer cut of Minions: The Rise of Gru. "Rich Minion" released on June 28, 2022.[24] The song was soon associated with "GentleMinions", an Internet meme involving people dressed in formal attire to watch the film.[25][26]
In mid-2022, Yeat began teasing the release of Lyfë, an EP.[27] On September 2, he released "Talk", a single from the EP, while also stating that the project would release on September 9.[27][28]